Book Review: What Would Google Do

I’m always reading something to keep up with this crazy fast paced industry and the latest book I’ve been devouring is “What Would Google Do” by Jeff Jarvis.

This is a fascinating read that while it talks about Google and the way Google as a company operates…their business practices and philosophies…why they work so well… the book really isn’t about Google. It’s about using Google’s successful business model and applying it in to own business as we move into the Web 2.0 ‘Google’ world….

It’s about being open and transparent. And as the book itself states- in the end it’s about You.

The rules have changed. Consider this your rule book to doing business now and into the future.

I challenge you to read this and NOT find something useful that you can apply to your own business or see new and exciting opportunities. You can pick up a copy at Amazon.com or major bookstores. I highly recommend it.

If you have read it, I would love to hear your feedback- what was your favorite chapter or specific quote from the book?

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Thanks for visiting and your comments are always welcome. -Rhonda Crosby