What Is Keyword Research?

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.

As Joshua Wexelbaum of Keywordresearching.com explains,

“If you are marketing on the internet, you need to know what words people are using in their searches. Without knowing the most popular words in your industry, you cannot effectively target the people who are searching for what you sell.

Once you find the keywords that are relevant to your industry or niche, you can use these keywords on your website to attract natural search engine traffic. You can also use these keywords in your pay per click advertising campaigns on Google, Yahoo, or MSN.”

There are many great tools that will allow you to do some basic keyword research for free.

First Book Mark this- the Google Keyword Toolbox:  www.googlekeywordtool.com
This page includes the Google keyword tool and the top 50 Google Tools

I would also suggest you download the Google Official SEO Starter Guide here

Here is a quick list of free tools I have used and found helpful.

https://adwords.google.com/select/KeywordToolExternal
recommends keywords based on a keyword you enter or a URL

http://tools.seobook.com/keyword-tools/seobook
Free tool based on wordtracker.com API

http://freekeywords.wordtracker.com
free keyword suggestions from Wordtracker

http://www.keyworddiscovery.com/search.html
free keyword tool from Trellian

http://wordze.com
one of the better “classic” keyword research tools on the market.
They offer a free limited access membership.

http://www.wordstream.com/keywords
allows you to export a list of thousands of keywords for free

http://labs.google.com/sets
creates a set of keywords based on a keyword you enter

http://labs.wordtracker.com/keyword-questions
shows questions people searched for that contain the root keyword you type in

http://www.keyworddiscovery.com
Has a free trial

Trend related:

http://www.google.com/trends/hottrends
shows keywords that are recently hot. Also archives older hot keywords

http://www.google.com/trends
shows seasonal search trends for most popular keywords.

http://www.google.com/insights/search

shows keyword trends, hot keywords by category, and top geographic regions for a keyword

SEOBook.com offers many more free seo tools including competitive research tools and link analysis tools.

Their SEO Basics Knol will help you get the basics of SEO down in about an hour, for free.

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Free Keyword Research Tools

Among all the different search engine optimization (SEO) strategies, writing and submitting articles remains the best strategy. This article outlines the key reasons why articles are the most powerful SEO tool.

1. Article writing is powerful in SEO because it allows you to use many keywords and phrases that apply to your niche. If you know all your essential keywords, you can use them in your articles. The articles you distribute that have your keywords will get picked up by search engines such that when people surfing the internet type in these keywords, your website comes up. You can rank high on search engines for all your keywords through the articles that you write and distribute on the internet.
2. Article writing brings life long results in SEO. All the articles that you write are stored and archived on the directories in which they are published. This means that all your articles can be read by anyone and can still drive traffic to your website. Unlike other tools of driving traffic to your website, articles bring long term results.
3. Articles create many back links to your website, which improves your website popularity rank and ultimately drives large volume of traffic to your website. If you write high quality articles, your articles will get published by many websites and e-zines, hence increasing back links to your website. Having many links pointing back to your website is important as it improves the position of your website on search engines.
4. Articles are an affordable SEO tool. Writing and submitting articles is not expensive. You can write your own articles or you can hire a ghostwriter. You can manually submit your articles or you can use some software to automatically submit your article to many directories. Generally, use of articles to improve your position on search engines is not expensive and anyone can afford it.

Writing and submitting articles is clearly the best strategy for improving the ranking of your website on search engines. If you want to succeed in SEO, it is important that you write and submit more articles.

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4 Key Reasons Why Articles Are The Best SEO Tools

Here are a few to get you started:

• Wordtracker

This is the one I use most often. Identify keywords and phrases that are relevant to your business and most likely to be used as queries by search engine visitors.

• GoodKeywords

Good Keywords is free and easy to use. It uses tools provided by other search engines to do keyword research automatically. It is much faster than searching by hand and will save you time and money.

• Google’s keyword tool

This is another popular one and it is meant to help clients find the right keywords for pay per click ads. This tool also allows you to search for multiple keywords and phrases at the same time.

• DigitalPoint

has a free keyword suggestion tool that compares results from Overture and Wordtracker

• Ebay keywords

This shows what people have been searching for on Ebay.

• Google zeitgeist

shows what people have been searching for on Google. also great for researching the hot and current trends.

• SEOBook

This site has a number of tools for search engine optimization, including a keyword research tool

• NicheBot

returns ten clickable keyword links in a chart which shows their popularity and their potential effectiveness.

Enjoy!

Rhonda

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Free keyword research tools