How to Become a Big Fish in a Big Pond
by rhondacrosby
Filed under Blog, Social Media
When Oversaturation Dilutes Your Marketing Message
So the Internet and Social Media has become a huge sea of marketing messages everywhere you look. And no matter where we turn we see PPC ads, Banners, Blogs, SEO this, SEO that…what’s one to do?
How do you ensure you’re message doesn’t get lost in the abyss of messages that are flooding the internet? How do you stand apart?
Well, we know it can be very intimidating but there is a way to STAND OUT! There are ways to ensure your message is seen, heard and most important effective.
Here are 5 tips to help you stand out amongst your competitors:
• Don’t be boring
• Make your Website and your Social Media Presence easy to find
• Safe is Risky
• Target Your Market More Precisely
• Position Your Firm As Experts
Lastly, think of the internet as one big NETWORKING event. Place yourself at the center of everyone’s attention.
• Be the LIFE of the PARTY!
• Work the room!
• Leave a good impression no matter where you’re present!
• Arrive first but leave last!
• And by all means BE INVITING! Make people want to connect with you, click your banners, follow you to your website and ultimately, do business with you!
You can be the BIG fish in the BIG pond. You just gotta know how!
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Welcome back! Be sure to grab your free Social Networking Guide.
Your comments are always welcome- Rhonda Crosby
Book Review: What Would Google Do
by Rhonda Crosby
Filed under Reviews
I’m always reading something to keep up with this crazy fast paced industry and the latest book I’ve been devouring is “What Would Google Do” by Jeff Jarvis.
This is a fascinating read that while it talks about Google and the way Google as a company operates…their business practices and philosophies…why they work so well… the book really isn’t about Google. It’s about using Google’s successful business model and applying it in to own business as we move into the Web 2.0 ‘Google’ world….
It’s about being open and transparent. And as the book itself states- in the end it’s about You.
The rules have changed. Consider this your rule book to doing business now and into the future.
I challenge you to read this and NOT find something useful that you can apply to your own business or see new and exciting opportunities. You can pick up a copy at Amazon.com or major bookstores. I highly recommend it.
If you have read it, I would love to hear your feedback- what was your favorite chapter or specific quote from the book?
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